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| Florida Medical Business
Readership Demographics |
- Florida's First Health Business Newspaper
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- Direct-mailed to every doctor in Florida
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- Top-notch editorial environment
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- The most reliable way to reach Florida's toughest market!
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| Reader Profile
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| Profession |
Age |
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Income |
| Physicians…75% |
35-44…36% |
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$400,000+…11% |
| Hospital management…12% |
45-54…29% |
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$200,000 - $299,000…20% |
| Healthcare facility management…2% |
55-64…15% |
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$100,000 - $199,000…38% |
| Healthcare industry…2% |
65+…7% |
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Under $100,000…24% |
| Other…9% |
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| Investments |
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Leisure time |
| Pension plan…80% |
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Eat dinner at a restaurant
at least once per week…67% |
| Mutual funds…68% |
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Visit a new restaurant at least
once per month…44% |
| Common stock…64% |
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Average number of business
trips in the last 12 months…2 |
| Real estate…57% |
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Average number of pleasure
trips in the last 12 months…2 |
| Annuities…34% |
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Intend to travel to Europe
in the next 12 months…25% |
| Art/antiques…20% |
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Intend to take a cruise in
the next 12 months…15% |
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Use a travel agent when they
travel…89% |
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| Reader loyalty |
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Pass-along rates |
| Read every issue…54% |
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Pass copy to others…52% |
| Read most issues…30% |
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Pass to office manager…21%
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| Read some issues…16% |
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| Reader response |
| Subscribers who read
advertisements in Florida Medical Business…70% |
| Subscribers who consider
the advertisements "beneficial to their businesses"
…88% |
| Subscribers who have
used the advertisements to make purchase decisions…1 in
4 |
| Subscribers who read
the classified advertising section…86% |
